Our Story

Yuja was founded by Korean beauty innovator Evelyn Park after years of struggling with dullness, dehydration, and early signs of aging caused by stress and long working hours. Frustrated by products that made endless promises without delivering real results, Evelyn became determined to create skincare that was both luxurious and truly effective.

Inspired by advanced Korean skincare technology and modern skin science, she partnered with cosmetic researchers in Seoul to develop a next-generation formula focused on hydration, elasticity, and skin renewal. That journey led to the creation of Yuja EGF NAD+ Firming Serum — a powerful blend of EGF, NAD+, and ultra-small collagen designed to visibly firm, smooth, and restore radiant-looking skin.

Our Mission

At Yuja, our mission is simple:
To create high-performance skincare that helps people feel confident in their skin at every age.

We believe skincare should do more than temporarily improve appearance — it should support long-term skin health and restore confidence from within. By combining Korean beauty innovation with science-backed ingredients, we create products that deliver visible results while remaining lightweight, elegant, and easy to use.

What We Stand For

At Yuja, we believe powerful skincare begins with powerful ingredients. That’s why every formula is carefully crafted using advanced Korean skincare technology and science-backed ingredients designed to visibly improve the look and feel of your skin.

Our signature formulas are powered by ingredients like EGF, NAD+, and ultra-small collagen — carefully selected to help support skin renewal, improve elasticity, deeply hydrate, and visibly reduce the appearance of fine lines and wrinkles. By combining modern skin science with innovative Korean beauty research, we create products that absorb effectively and deliver real, visible results.

We are committed to using high-performance ingredients that work together to leave skin looking firmer, smoother, healthier, and more radiant with every use — because effective skincare should feel both luxurious and transformative.